As long as you are sincere, you cannot go wrong.

 

PostCards are not a campaign ad.

 

They are urging from one Dem to another. They focus more on the voter, than the candidate.

 

Voters are inundated with ads and mailers.

 

  But they are not getting many personal PostCards. 

 

The first impact is to get read, not tossed.

 

The more rote they look, the more they are likely to get tossed. Personal stuff gets read.

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Decorate, draw, color, anything you like.

But hand-written is what matters